No one will deny men and women have different ways of communicating - just ask any married couple. The question is - how do you deal with these different styles when selling to the opposite sex? Sales trainer Will Turner has the advice you need to break down the communication barrier and start selling.
If you're a female salesperson calling on a male prospect, focus your talk on goal-oriented activities, tangible accomplishments, or problem solving. Observe and listen rather than processing out loud, and be succinct and bottom-line focused. Be careful not to offer help before it is asked for, as doing so may indicate a lack of trust in his ability. Above all, never force a man to talk if he is not ready.
If you are a male salesperson calling on a female prospect, ask what you can do to help, as she will interpret this as a show of support. Understand that women may process out loud as a way of including others and building relationships. Listen patiently to the stories of your prospect, even when you are anxious to get to the bottom line. Never short-circuit the opportunity to get to know your prospect.
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