Quote of the Week

"People don't ask for facts in making up their minds. They would rather have one good, soul-satisfying emotion than a dozen facts." -- Robert Keith Leavitt

Unless your prospect is Sgt. Joe Friday from Dragnet, he probably needs an emotional reason to buy. So why are you loading him up on proofs and comparison charts? Satisfy the emotional needs of your buyer first, then give him all the evidence he needs to justify his choice.

Digg This!	Stumble It!