Wednesday, December 26, 2007

Where is everybody?

It's the day after Christmas and while much of the world is returning unwanted gifts, or sleeping off the eggnog, SalesDog is back on the job.

If you're reading this, I suspect you're working too. Allow me to share a secret I learned from telesales guru Art Sobczak: This week can be the best selling time of your sales year.

Huh? SalesDog, are you barking mad? No one's in. Everyone's gone until after New Year's. What are you talking about?

Think about it: you're not the only one working today. Plenty of your prospects are. Many of their gatekeepers are not there to hold you back. If your prospect is working, he's probably not being distracted by co-workers, his customers, meetings, and reports that are due. He's probably answering his own phone, and has time to talk.

Now is prime time for reaching prospects. They'll be more relaxed and willing to spend a few minutes with you. And, if they're looking for ways to spend money that is still left in their budgets? Well, I think you're getting the picture.

So, stop lamenting, and get dialing. Come back and share some of your successes this week.

Art Sobczak helps sales pros use the phone to prospect, service and sell more effectively, while eliminating morale-killing "rejection." See free articles and back issues of his weekly emailed sales tips at

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