The Truth is Sometimes Hard to Hear

Salesdog founder Michael Dalton Johnson is one of those people who will always give it to you straight. It may not be the easiest thing to hear, but his advice usually results in a better job done.

Since you may not have a Michael present in your life, throughout this blog we'll post his insights from Top Dog Sales Secrets.

Hard Truth # 1

If you're not selling it may be because...

You are boring. Do customers cut you off in mid-sentence, or jump in when you pause for breath? Chances are, you're boring them. Paint a vivid picture and put them in it; use an example or interesting case history to illustrate your point. Whip out some visuals to show them how much they will save.

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