Monday, November 28, 2016

Communicating a Price Increase by Mark Hunter

No one wants to be the bearer of bad news. So how do you tell your customers that prices are going up?

Even the most sales savvy among us have had to fight back the nerves that arise when we're about to tell a customer about a price increase. It never makes for an easy conversation. When relaying a price increase in a business-to-business environment, remember that your customers have probably had the same discussion with their own customers. A company exists only as long as it earns a profit and it can only do that if it delivers a quality product or service at the right price. The key to any conversation about raising prices is emphasizing that the increase will ensure product quality.

To prepare your strategy for announcing a price increase, ask yourself the following questions:

1. Does the customer take your product/service and add a standard percentage increase in price when selling to their customers?

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Thursday, November 3, 2016

Send Me a Proposal By Chris Lytle

Wow, they must be serious -- they want to see a proposal. You'll think differently after you check out this advice.

Here are four words you really don't want to hear: "Send me a proposal."

If you have made a good presentation and the prospect has a problem you can solve, then you want the prospect to write you a check. That would be a better outcome than going back to your desk and writing a proposal, wouldn't it?

Too many salespeople stop selling as soon as a prospect says, "Send me a proposal." They take it is a buying signal and believe they have had a "great call." Whenever a salesperson tells me, it was a "great call," I know instantly that he didn't get an order.

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Thursday, October 27, 2016

Building Client Loyalty By Tom Hopkins

The average business loses 15% of their clients on an annual basis. It’s safe to assume that some clients move away or sadly, pass away. If you sell to businesses, some of them may close. But, many simply stop using your services or shopping with you. That’s because you haven’t established sound relationships with them. The clients feel no loyalty…no obligation to return.

With the cost of gaining new business five times that of keeping current clients, it’s wise to do all you can to keep those people coming back for more. In order to thrive in business, it’s important to make each client feel important. If they have a negative feeling or are even indifferent to your business, they won’t feel obligated to continue to do business with you.

You start by being grateful for their business. Make good eye contact with clients and say the words, "Thank you for your business," at least once during every contact.

Variations might include...

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Thursday, August 13, 2015

Just Out: Laugh All the Way to the Bank

Laugh All the Way to the Bank



In this week's Coffee With the Dog newsletter, Michelle Nichols explains how to use humor to make the perfect sale.


In the sales world, one of the most common stumbling blocks is price objection. A potential deal may be moving ahead smoothly until numbers enter the conversation, when eager customers suddenly turn and flee. But I’ve found that humor can be an effective tool for moving the sale along at almost every stage of the process. Using humor doesn’t mean going overboard and acting like a goofball. Adding appropriate levity to a situation can increase your likeableness, and help establish that critical connection with customers. As a result, customers will listen more closely, and if trouble erupts, they’re more likely to cut you some slack.


To read the rest of Nichol's article, click here.

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Tuesday, August 4, 2015

Just Out: Lost In Translation

Lost In Translation



In this week's Coffee With the Dog newsletter, the President of Robertson Training Group, Kelley Robertson, explains sales jargon and why you should keep it simple.


Too often sales people use jargon, technical terms, acronyms, and other language that sounds foreign to their prospect or customer.

When I worked in consumer electronics, sales people constantly referred to product numbers when talking to customers. Because they worked with the products every day, they were familiar with the SKU numbers but their customers were not.


To read the rest of Robertson's article, click here.

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Tuesday, June 30, 2015

Coffee With the Dog: Power Tips

Power Tips



In this week's Coffee With the Dog newsletter, SalesDog founder and CEO, Michael Dalton Johnson, is giving you the best tips for making a sale.

If what to do to guarantee a sale is difficult for you, read this article and follow these powerful sales generating tips.


Everybody likes to buy, because buying is fun. If you don't believe this, try to find a parking space at a shopping mall, or a seat at an auction, this weekend. However, while buying is fun and exciting, nobody likes to be sold. (This insight courtesy of Jeffrey Gitomer.)

The truth is: the best salespeople don't "sell" their customers; they facilitate the sale.


To read the rest of Johnson's power tips article, click here.

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Friday, April 11, 2014

Quote of the Week: Destiny and Decisions


Quote of the Week



"The only person you are destined to become is the person you decide to be." 
-Ralph Waldo Emerson

Your destiny is in your hands. All of it! Your business life and your personal life are all determined by the decisions you make and the actions you take.

Who do you want to become? And what steps will you take to get there? Got any tips for how all us Sales Dog can determine our success? Tell us in the comments below!